Expectation for a secure customer experience against increased and evolving cyber threats and responsible AI use. |
• Garanti BBVA Cybersecurity Center • Information Security Committee reporting to the Board of Directors • Tools for ensuring and deploying data security were developed and infrastructure projects aimed at increasing the reliability of infrastructure were carried on. |
• Data and Technology |
• CYBERSECURITY • RESPONSIBLE DATA USE • INCLUSIVE GROWTH • CUSTOMERS: ACCESIBILITY OF COMMERCIAL CHANNELS AND FINANCIAL HEALTH • INTEGRITY & ETHICAL BEHAVIOUR • DEFENCE OF THE HUMAN RIGHTS |
The need for the provision of services giving the underbanked population, particularly individuals with disabilities and the underprivileged population, greater access to financial services. |
• Partnership with Blindlook • Accessible Banking Services • Women Entrepreneur support program and Garanti BBVA • Accelerator Program that support the startup ecosystem within the frame of Inclusive Growth • Working to increase the financial literacy of individuals and their participation in the banking system for inclusive growth |
• Customer Experience |
The need for supporting customers to build on their financial planning skills to help them be prepared against contingencies and plan their future. |
• "My Ecological Status" section on mobile banking launched in keeping with the focus on financial health • Financial Advisory for our SME customers • Smarter, customizable solutions for customers using AI, machine learning, and big data applications. |
• Customer Experience • Data and Technology |
Regularly seek customer opinions and improve services based on an approach aligned with business ethics and protecting customers against risks. |
• Net TCR (Transparent, Clear and Responsible Banking) Score and Net Promoter Score (NPS) measurement (1st in Corporate Banking. 1st in Commercial Banking; 2nd place in SME banking, 2nd place in retail banking and 2nd place in Mobile Banking ) • Perform root cause analyses for customer complaints; taking corrective and improvement actions (15 actions in 2023) |
• Customer Experience |
Develop consumer products that will support customers’ transition to a low-carbon economy |
• Over 50 sustainable finance products covering all our Retail, SME, Commercial, Corporate segments |
• Sustainability and Community Investments |
Reach customers through any channel they need |
• Digital onboarding experience • Open Banking • >500 functions set on Garanti BBVA Mobile banking • Uninterrupted service 7 days a week via Live Support line • The first customer satisfaction channel offering service 24/7 on social networks: “Garanti BBVA’ya Sor” (Ask Garanti BBVA) • Türkiye’s first AI-based smart assistant: UGI • Campaigns, card information, and cardless payment solutions with BonusFlaş. |
• Customer Experience |